Chinese Government Wants to Ban Video Game Commercials On Kids' TV
Published: January 01, 0001
Reading Time: Approx. 8 mins
Video games in China have long had a bad rep, so it’s no wonder that the newest revision to commercial advertising regulations in China features video games. The only problem with these new regulations: they’re targeting something that, at this time, doesn’t really exist.(new Image()).src = 'https://capi.connatix.com/tr/si?token=995c4c7d-194f-4077-b0a0-7ad466eb737c&cid=872d12ce-453b-4870-845f-955919887e1b'; 
cnx.cmd.push(function() { cnx({ playerId: "995c4c7d-194f-4077-b0a0-7ad466eb737c" }).render("79703296e5134c75a2db6e1b64762017"); }); Posted on the State Council’s legal affairs website last week, the new proposed revisions for advertising are directed towards video games and children. The said proposals aim to remove and prevent video game advertising in textbooks, school buses, school uniforms, and programming geared towards children from elementary school to junior high.
In regards to video game advertising on Chinese TV, unless 
someone has cable, there pretty much isn’t any. Most video game-related advertising in China is found, well, online. Chinese television is heavily regulated, and children’s broadcasting only shows up on a few channels; either the official China Central Television Youth Channel or w69 slot เครดิตฟรี 188 บาท a dedicated children’s channel, like Beijing TV’s Kaku. Ads on CCTV are heavily regulated and overall in line with the government’s wishes, and ads on other channels usually employ ads that favor whatever business their owners they are in. For example, Beijing Kaku airs ads about its retail toy stores and after-school cram learning programs.
In regards to Chinese text books and uniforms, the same can be w69 เข้าสู่ระบบ said: there is no advertising other h25 com สล็อต than the logos of the school. Chinese students, sadly, have the worst uniforms I’ve ever seen. Most public schools in China have their students wearing jumpsuits.
As for advertising on school buses, personally, I’ve never seen a school bus for Chinese public schoolsin China. These new revised regulations haven’t gone into effect yet and are currently up for public consideration until the 24th of this month. The proposed regulations also include things that actually make sense, 
such as no advertising for tobacco products. Who knows, maybe these new proposed regulations are geared towards opening up of China’s console market?
广告法修订：少儿频道节目禁播网游广告 [People’s Daily] Kotaku East is your slice of Asian Internet culture, bringing you the latest talking points from Japan, Korea, China and beyond. Tune in every morning from 4am to 8am. Eric is a Beijing based writer and all around FAT man. You can contact him @[email protected] or follow him on Twitter @FatAsianTechie